Intelligence · Decision

Digital Market Intelligence

What the market and the machines are telling you, before you commit.

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Four Layers Pricing

50+

Consumer intent queries mapped at full scope

4

AI platforms tested: ChatGPT, Perplexity, Gemini, Claude

6

Intelligence deliverables, executive-grade format

What This Is

Category-level intelligence for high-conviction moves.

Digitisation produces a record. AI systems read that record and decide what to say about a category and everyone competing in it. DMI reads it first, yours and your competitors', while the decision is still open.

It is built for organisations making commitments where the cost of being wrong is measured in millions: a market entry, a category launch, a competitive repositioning, an acquisition.

It replaces the focus-group era with real-time signal from the systems buyers actually use. What consumers type into search. What they ask ChatGPT. Which brands Perplexity, Gemini, and Claude are already recommending. Where the competitive gaps are, and what the investment path costs.

"Most market research answers what happened. DMI answers what to do about it."

Rima Taha

ACCOUNTABILITY

Rima Taha is the contract holder and single point of accountability from scoping through executive readout. No account layer, no handoff to a delivery team you have not met.

Methodology & Outputs

Four layers. Six deliverables.

Each layer answers one question the decision depends on, and each produces an artefact you can put in front of a board. Nothing is gathered that does not end up in a deliverable.

All four resolve into an Executive Brief and a 90-minute readout with your leadership. Six deliverables in total, structured to drive a decision rather than fill a folder.

What each layer produces

Consumer intent

What buyers actually type and ask, verbatim, in Arabic and English. Produces the Intent Signal Report: 50+ mapped queries with volume, trend and funnel stage.

AI landscape

Which brands the assistants recommend in your category, and the sources behind it. Produces the AI Landscape Report, with the first-mover window it leaves open.

Competitive channels

Where competitors put real money, benchmarked on estimated spend. Produces the Competitive Digital Map and the Channel Gap Map.

Investment path

What reaching visibility costs, channel by channel, sequenced for return. Produces a quantified Investment Model built on your market, not a generic framework.

Who This Is For

Three decisions. One intelligence engine.

01 Market Entry Expanding into UAE, KSA, Egypt or the Netherlands, and needing to read the digital and AI landscape before committing budget or headcount. See tiers 02 Category Launch Entering a competitive category and needing to know where competitors actually win, and what it costs to be seen alongside them. See tiers 03 Acquisition Intelligence Running due diligence on a brand, market or digital asset, and needing an independent digital read alongside the financial and commercial one. See tiers

Engagement Tiers

Three tiers. Scoped, not standardised.

All tiers include the four intelligence layers. Scope, market count and depth scale to match the decision at hand. Fixed fee, agreed in writing before work begins.

Tier 01

Category Read

Focused snapshot · 2 weeks

€6,000

Single market, single category. Fixed fee.

  • →25+ consumer intent queries
  • →AI landscape read, 4 platforms
  • →Top 3 competitor digital profile
  • →Directional investment estimate
  • →Executive brief and readout
Request Category Read
Most Common

Tier 02

Full DMI

Four layers · 3 weeks

€9,000

Single market. Full six-deliverable brief.

  • →50+ mapped consumer intent queries
  • →Full AI landscape audit, 4 platforms, citation analysis
  • →Top 5 competitor digital and AI profile
  • →Quantified channel investment model
  • →All six deliverables and 90-min readout
Request Full DMI

Tier 03

Enterprise

Multi-market · board-grade

€12,000–18,000

Multi-market or multi-category. Scoped individually.

  • →Multi-market intent mapping
  • →Cross-market AI visibility comparison
  • →Extended competitor set, up to 10 brands
  • →Portfolio-level investment model
  • →Two readouts, executive and board
Request Enterprise Scope

Every engagement is scoped in writing before work begins.

Common Questions

Frequently asked.

Category-level market intelligence gathered before a high-conviction decision: sector mapping, competitor decomposition, buyer-signal capture, and a read on how AI systems describe your category. Commissioned for market entry, competitive repositioning, or board-level strategy, where being wrong is expensive. Delivered across EMEA in three tiers.
Traditional research answers whether demand exists. DMI answers where that demand lives digitally, what it asks AI, which brands AI recommends, and what investment reaches visibility threshold. It replaces stated-preference interviews with real-time signal from search and LLMs.
Rima Taha, directly. Scoping, intent mapping, live AI testing, competitive analysis, investment modelling and the executive readout are all delivered by the same person who holds the contract. Where a specialist is required for a specific data layer, that is named in the proposal before work begins.
Any EMEA market. Deepest working knowledge in the GCC (UAE, KSA, Bahrain, Qatar), MENA (Egypt, Lebanon, Jordan), and the Netherlands. Bilingual Arabic and English intent mapping is native to the methodology.
Professional search intent datasets, live LLM testing across ChatGPT, Perplexity, Gemini and Claude, competitor digital telemetry covering paid search estimates, organic authority and social signals, and web infrastructure audits. The full research stack is named and documented in the deliverable.
Yes. Every scoping conversation runs under mutual NDA before any category, competitor set or strategic context is discussed. The NDA is issued by Rima Taha or executed on your own template, whichever your legal team prefers.
You are, because you hold it. Every finding ships with its underlying evidence and methodology, not just a recommendation, so you can hold the analysis accountable and defend it internally long after the engagement ends.